Mighty & Light…and a little bit moreish!
Write something amusing about Walkers new Mighty Lights they said, it could be funny or entertaining or clever. We had great ideas, I was going to dress up as a crisp and run on the treadmill to demonstrate that being lower in fat that these crisps are better for you, then we thought we could create little people out of the crisps and photograph them on various pieces of gym equipment or having a swim.
We got this far – Charlie Cheesy and Sammy Salted…Roger Roast Chicken was going to be next.
Then I ate them.
You see when I usually buy crisps that are lower in fat they tend to taste a little of cardboard and there are so few in the packet that you wonder why they had to scrimp on flavour so much. 5 crisps down and the packet is empty! The clever people at Walkers have managed to make Mighty Lights so light and thin that they have crammed loads into the packet – I counted 26 full crisps and a small pile of bits – which turns it into a proper snack!
So far the flavours available are Lightly Salted, Roast Chicken and Cheese and Onion, which are lovely but I’m really hoping that some more of the standard Walkers flavours are recreated as Mighty Lights too – in particular Prawn Cocktail which is my lifelong favourite!
The ridges in these crinklecut crisps seem to add extra flavour as it sticks in the groove and makes each crisp last longer in my mouth as I suck the flavouring off – surely I’m not the only person who does that?
These multipack packets make an ideal kids snack or are great for lunchboxes. We have to be waste free at J’s school so crisps get taken in containers and I was pleased to see that one packet had easily enough crisps in to fill 2 of his small containers – so one multipack would last 2 weeks with me scoffing the final half a packet on a Friday morning as I pack up his lunch!
For the calorie conscious each 25g packet is approximately 114 calories – if you are wondering how long that would take to burn I did a little research…10 mins of skipping would do the trick, as would 30 mins continuous cleaning, 40 mins washing the car or my favourite 1 hour of desk work. That means that after each hour I spend in the office I could reward myself with a packet of crisps – how good is that? (please note this is not a sensible course of action neither would it complement a healthy lifestyle!).
Other things you may wish to know about Might Lights – They contain no artificial colours or preservatives, no MSG, they are (shock horror) made from real potatoes, and are a good source of fibre. One thing that does leave me confused though is that they are suitable for vegetarians, if they also contain no artificial flavourings where exactly does the roast chicken flavour come from?
Regardless of this they are yummy and that’s what matters!
I received crisps for the purpose of writing this post